The Health And Fitness Industry - 1217 Words

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry. Your Network is Your Net Worth Getting in contact with Gunnar Peterson is no easy task for most individuals; However,†¦show more content†¦Gunnar, sized him up to make sure he could keep up with his high intensity workouts. After agreeing to it, the individual asked how much he charges, Gunnar responded with â€Å"we will figure all that out when we get there.† Later that night he talked with his girlfriend and decided to take on the opportunity. Balancing his new client’s training sessions in-between his own personal workouts and work. A few days into it Gunnar started to receive more and more clients. It didn’t take long for Gunnar to realize that he was making more money training clients 3 days a week then he was making at the management company leading him to quit after just 10 days. Company Expansion and Pivots †¢ Started as a fulltime personal trainer working out of his car doing house calls. †¢ Client base expanded when a Chiropractor referred him clients. †¢ Decided that he needed to find a home base after he started to sing the jingle to KFWB news radio. †¢ Surveyed the area near his apartment for a gym to train his clients. †¢ Found a gym in Beverly hills to train his clients. 8 years later decided to train out of his home, after a year he purchased the home next door to turn into a gym. †¢ Purchased his first retail gym location with his wife. †¢ Lost his gym in a divorce, back to training clients at their homes. †¢ Found his current gym location and has developed a unique training environment bringing in highShow MoreRelatedA Study On Health And Fitness Industry1997 Words   |  8 PagesIn this article, I would like to touch upon a subject that is one of the most popular ones in the fitness industry. This post focuses on a macronutrient that enjoys a celebrity status in the fitness world and has definitely enjoyed the spotlight for a considerably long time. Yes, I am talking about PROTEIN PROTEIN The word protein is derived from the Greek word proteios which means primary or of prime importance. The name clearly shows how important this macronutrient is for us. ProteinsRead MoreCase Study : Health And Fitness Industry3211 Words   |  13 PagesRonak is a 25-year-old Indian American male with a bachelor’s degree in Finance and Operations Management. The current issue he is facing is whether to quit or stay in his current job as a National Sales Associate at a startup company in the Health Fitness Industry. Ronak reports a considerable amount of disappointment with his current job. The last few months have brought a lot of change in his life and his attitude towards his job. Not only are the working hours long but also, his boss has startedRead MoreFitness Industry General Information : Gym, Health And Fitness Club1451 Words   |  6 Pages Fitness industry general information: †¢ Gym, Health fitness club †¢ Personal Trainer service †¢ Sauna †¢ Meal and beverage Fitness industry trends: †¢ Yoga studio †¢ Technology system †¢ Clean foods delivery †¢ Mobile health applications Sources you used to find this information: †¢ articles and advertisements: Advertising on internet. Ex, Google searching fitness plan or YouTube searching fitness plan. †¢ clients and suppliers: †¢ Suppliers who can give you a useful information about diet. †¢ Ex, ClientRead MoreGym, Health Fitness Clubs in the Us Industry Report.P Essay13388 Words   |  54 PagesWWW.IBISWORLD.COM Gym,HealthFitnessClubsintheUS June 2011 1 Working out: Business will stay strong as demand from health-conscious consumers grows IBISWorld Industry Report 71394 Gym, Health Fitness Clubs in the US June2011 2 AboutthisIndustry 2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International Trade 17 Business Locations TaylorHamilton 30 KeyStatistics 30 Industry Data 30 Annual Change 30 Key Ratios 19Read MoreAn Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness3120 Words   |  13 PagesAn Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness Executive Summary Introduction The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained largeRead MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1523 Words   |  7 Pagesused in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purpose of achieving a long-term competition attractiveness (Wu, 2012). The main purpose of this essay is to explain how Porter’s five forces framework for industry analysis determine the competition attractiveness of an industry through a case analysis:Read MoreFitness Industry982 Words   |  4 PagesIndustry Definit ion for Fitness Industry in Australia The fitness industry can be categorized into four fields which are fitness sites, fitness goods, fitness media and fitness services. These field elements do not work in isolation but in cooperation and competition. Hence, there are arrows interconnecting the various field nodes. 2.0 DENT-PC Analysis |Marco Force |Trend |Industry Impact |Opp or Treat Read MoreHealth Fitness924 Words   |  4 PagesHealth Fitness Industry Health and Fitness are a big aspect in the world today. This industry has had an incredible amount of growth over the past 30 years. The industry first became popular in the 1970 s, with the idea that it would not always be popular. Most Americans rate their physical and emotional health as a top personal priority. This industry has two major demographic groups; The Boomers and the Gen Y generation. The main reason why the Industry has grown and is still growing isRead MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1445 Words   |  6 Pagesused in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purpose of achieving a long-term competition attractiveness (Wu, 2012). The main purpose of this essay is to explain how Porter’s five forces framework for indust ry analysis determine the competition attractiveness of an industry through a case analysis:Read MoreThe Usefulness And Limitation Of Porter s Five Forces Framework1498 Words   |  6 Pagesused in different industries for structural analysis and corporate strategy formulation (Wu, 2012). Porter’s five forces model is considered to be a basic idea to analyze the rules of competition in an industry and stress the important elements for the purpose of achieving a long-term competition attractiveness (Wu, 2012). The main purpose of this essay is to explain how Porter’s five forces framework for industry analysis determine the competition attractiveness of an industry through a case analysis: